Chula Vista
(619) 678-6960
Chula Vista
(619) 678-6960
Main Menu ▼

In-Store Brand Signage: Understanding the principles of signage value engineering

In-Store Brand Signage: Understanding the principles of signage value engineering

5/23/2016

Instinctively, every retailer knows the value that in-store brand signage brings to their business. But what of their actual costs in dollars and cents?

Signage value engineering is the discipline of evaluating—from both a technical and business perspective—the optimum approach to transitioning signage from an old brand identity to a new one. The key? Minimizing costs while maximizing function and brand impact.

Because manufacturing and installing new signage are usually the two most costly components of a rebranding effort, your approach to replacing the old will likely focus on these areas.

However, the initial costs of branded signage are not the only expenses to consider. Ongoing maintenance requirements of your new signage program must also be factored in before committing to a signage strategy. By taking into account all these considerations, signage value engineering is key to cost-effective decision making.

From a good-business viewpoint, the best in-store brand signage:

  • Supports your branding objectives and optimizes your brand impact by consistently attaining elevated brand expression across all signage applications
  • Minimizes the total cost of the signage over an extended period—including installation and maintenance expenses as well as those associated with design and fabrication

Calculating the total cost of ownership for your new signage

Whether indoors or out, your signage should be reviewed periodically with an objective eye. Why? Consider a sign to be an investment in marketing—one that should change as your business changes so that it accurately represents your current branding and style.

Whenever considering replacements, signage value engineering employs the principal of total cost of ownership by calculating design, fabrication and installation expenses as well estimated maintenance costs. 

Consider that all too often the lowest production bid may be most appealing but can carry prohibitive maintenance costs, thereby negating any savings you achieve at the production stage. By taking care to consider the true total cost of ownership, you’ll ensure you don’t learn this lesson too late.

Rely on Image360 Chula Vista for all your visual communications, including in-store brand signage

Your local resource for graphics that enhance, signage that works and displays that inform, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today. 

Back

what our customers say

5 Star Rating 5 Star Rating!

As a new small business owner Branding can make or break your company. I was very satisfied with the level of service, professionalism and quality of product that Image 360 in Chula Vista had to offer. I would highly recommend them to anyone. They’re more of a strategic business partner than just a vendor to our business.

5 Star Rating 5 Star Rating!

Image360 was VERY helpful and went above and beyond to ensure that the quality of the work exceeded our expectations.

5 Star Rating 5 Star Rating!

You and Michelle were very helpful

5 Star Rating 5 Star Rating!

It was an easy process

Read all testimonials

664 Marsat Court,Suite A, Chula Vista CA 91911

©2019 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.