How to Choose Eye-Catching Storefront Signs
Are you shopping for storefront signs?
Choosing the right sign can have a big impact on your business. A storefront sign is a reflection of your brand and the quality of your services.
About 68% of consumers think that your signage reflects the quality of your business, too. Not only that, 76% of customers went into a store solely based on its storefront signs.
What's the lesson for you? Signage can create buzz around your brand and bring in new customers.
Are you ready to learn how you can choose the right signs for your business?
Let's get started.
What Are the Zoning Laws in Your Area?
Your municipality may have restrictions on what kind of outdoor signs you can have. You want to be sure you're in compliance with these regulations before you do anything. In some places, you may have to apply for a permit.
If you run into trouble with the bureaucracy in your neighborhood, you can enlist the help of others. You don't have to go at it alone.
The first place to check is with is the company that will produce the signs. They may be aware of the laws in your area.
You'll also want to check with your local chamber of commerce. Most chambers work closely with local officials and will know who the right person to talk to in order to resolve your issue.
You'll also want to check with your property manager or landlord. There may be signage restrictions in your lease that tell you the size and shape and even the color of signage you can have on your building.
Know Your Budget
Once you know the regulations in your city, you'll then see what your budget is.
Keep in mind two things when creating your budget. The first is that you may be tempted to go with an inexpensive sign because that's what your budget allows for right now.
The second is that this is an investment. You simply cannot afford to create a poor impression of your business because you decided to buy a low-quality sign.
Fortunately, there are different types of signage that can give the right impression and fit within your budget.
As you're creating your budget, it's important to know that pricing is usually done by square footage. If you have an illuminated sign, you will probably have to hire an electrical contractor to install the sign.
Storefront Signs Should Fit Your Neighborhood
As you start thinking about the design of your sign, take a look around your neighborhood. Go for a long walk and notice the architecture of the buildings and the signage that other businesses are using.
Are there a lot of historic buildings in your area? Then you may opt for signs that have an old, classic look. If you're in an upscale area with new, modern architecture, then a sign with a clean, elegant look will be appropriate.
Also, consider how people will come across your storefront. Will they be walking or driving? Are there busy intersections nearby?
Those are questions you'll want to consider, especially when it comes to the placement of the signage.
The Types of Business Signs
The materials you choose will have an impact on the quality of your sign and the budget.
For instance, a flexible sign is inexpensive to produce, but you get what you pay for. It's not built to last, so you may wind up paying more to replace the sign.
Plastic signage or letters are more durable, but they're a little more expensive. Aluminum storefront signs are cost effective and durable options.
Carved or routed wood signs are a great choice for businesses who want to have a classic or upscale feel to their business.
Choose the Right Colors & Size
In order to choose the right size and colors for your sign, you have to know your brand. What is the one impression that you want to make when people see the sign?
Do you want to convey that you're an upscale business? Maybe your business sells retro clothing and you want to convey that.
The colors that you choose should be consistent with your brand. This will help you design a sign with maximum impact.
This guide illustrates how you can use colors and letter sizes in your signage.
Keep Your Sign Simple
When it comes to outdoor signs, simplicity rules.
A good rule of thumb to follow is the 60/40 rule. That is, use 60 percent text to 40 percent of negative space.
That will prevent you from creating a sign that's cluttered and illegible from a distance.
Place Your Sign to Stand Out
You may not have too much control over where your sign is actually placed. That would depend on your lease and city codes.
If you do have control over where the sign is placed, you want to make sure that it's in a spot that will stand out.
There are still ways to make your sign stand out even if you don't have control over the placement. You'll have to rely on the size, color, and simplicity of the sign to attract attention.
In both cases, you'll want to put yourself in your customers' shoes. Think of someone who's walking or driving past your store.
At what point will they see your sign? Will they see it as they're just about to pass the store? Will they see it with plenty of time to stop?
You want to be sure that it's placed in a way that will be noticeable but also seen with enough time for someone to decide to stop by your location.
Choose the Right Company for Your Business Signage
Your storefront signs can have a big impact on your business. High-quality signs can give consumers a high impression of your brand. They can also be compelled to stop at your business and make a purchase simply because they like your sign.
One last piece to choosing the right storefront sign is choosing the right company to produce the sign.
Image360 has worked with businesses in dozens of industries from sports arenas to ad agencies and we have the experience necessary to design, produce and help install your signage.
Contact us today to see how we can help your business select a quality outdoor sign.