Chula Vista
(619) 678-6960
Chula Vista
(619) 678-6960
Main Menu ▼

Best Wayfinding: The Practice Of Helping Visitors Navigate, The Art Of Building Your Brand

Best Wayfinding: The Practice Of Helping Visitors Navigate, The Art Of Building Your Brand

2/16/2016

To academics, wayfinding is defined as the information systems (i.e., signage) that guide people through a physical environment and enhance their understanding of the space. It’s considered particularly important in complex “built” environments such as urban centers and transportation facilities as well as healthcare and educational campuses, not to mention shopping malls, office centers and stadiums.

More practically, wayfinding refers to the signs, maps, directories and other visual or audio communication tools you use to convey location and directions to your shoppers, visitors or event attendees. They may need to get from Point A (e.g., your store’s entrance) to Point B (e.g., the shoe department), ands it’s wayfinding that helps them do so!

Optimally, wayfinding works even harder. Creatively designed and well executed, it also serves to build your brand and enhance your décor.

How? By going beyond your guests’ need to navigate and your requirement to adhere to ADA (American with Disabilities Act) regulations to incorporate your company or organization’s logo, corporate colors, graphics and typefaces to create a consistent branding experience.

That said, branded wayfinding’s consistent signage goes far beyond the inside of your facility. From your parking lot to billboards miles away, it’s important to keep a strong, consistent brand that will develop trust, encourage repeat customers and enhance returning business.

What’s more, don’t always think bricks-and-mortar “facility” when considering branded wayfinding. Special events from tent sales to golf outings charity runs also need signage that orients and directs, and if those signs build your brand in the process, all the better!

 One of the leading practitioners of branded wayfinding? Amtrak. The nation’s intercity passenger rail service –operating more than 300 daily trains and connecting 46 states, the District of Columbia and three Canadian provinces – adheres not only to strict wayfinding standards, but also to the belief that, “Signage also helps reinforce the Amtrak brand by creating a consistent image across the nation.”

Need expert assistance with branded wayfinding? Find your way to Image360!

As one of the industry’s first custom sign and graphics companies, we’re experienced at creating high-quality indoor and outdoor solutions that are affordable to businesses of all sizes. Our solutions extend, of course, to wayfinding that promotes your brand as well as it guides your visitors.

Contact us today. Expert assistance in solving your branded wayfinding and other signage and graphic challenges is just a phone call away.

Back

what our customers say

5 Star Rating 5 Star Rating!

As a new small business owner Branding can make or break your company. I was very satisfied with the level of service, professionalism and quality of product that Image 360 in Chula Vista had to offer. I would highly recommend them to anyone. They’re more of a strategic business partner than just a vendor to our business.

5 Star Rating 5 Star Rating!

Image360 was VERY helpful and went above and beyond to ensure that the quality of the work exceeded our expectations.

5 Star Rating 5 Star Rating!

You and Michelle were very helpful

5 Star Rating 5 Star Rating!

It was an easy process

Read all testimonials

664 Marsat Court,Suite A, Chula Vista CA 91911

©2019 Sign & Graphics Operations LLC. All rights reserved. The trademarks and copyrighted designs contained herein are the property of the respective owners. Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.